September 2011
The Mobile Metamorphosis →
thinkwithgoogle.com
The cell phone is no longer just a communication device – it’s our most personal computer. While its original benefit came from providing a basic channel of access to personal contacts, the addition of functionality in the form of apps and the mobile web have squeezed actual communication down to a much smaller percentage of our activity. Phones no longer merely connect us to people; as their available features grow more complex, customizable, and personal, they connect us to ourselves.
